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Bud Light sparks backlash after making trans poster girl Dylan Mulvaney its newest brand ambassador

  • 03. Apr 2023. 6:37
  • By The EU Times
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Bud Light is facing backlash after making trans poster girl Dylan Mulvaney its newest brand ambassador.

The beer giant recently revealed that Mulvaney, a transgender advocate, would be joining their team of brand ambassadors. The announcement sparked a wave of criticism from those who felt that the company was using Mulvaney’s identity to capitalize on the current trend of inclusivity.

Mulvaney, who has been an outspoken advocate for the transgender community, is being celebrated as the first trans person to be a brand ambassador for Bud Light. She is also the first openly trans person to be featured in one of the company’s ads.

However, many people have spoken out against the decision to use Mulvaney’s identity in order to market their product. They argue that the company is exploiting her identity for profit, and not necessarily taking any real action to support the transgender community.

“I think it’s great that Bud Light is recognizing trans visibility and that they are willing to take a risk by having a trans person as one of their brand ambassadors,” said one critic. “But I do think it’s important that the company does more than just use Mulvaney’s identity to sell their product.”

Others argue that Bud Light’s decision to make Mulvaney their brand ambassador is a step in the right direction, and that it sends a positive message to the transgender community.

“Dylan is a great role model for the transgender community and I think it’s great that Bud Light is recognizing her,” said one supporter. “This is a step in the right direction for the company, and I hope it encourages other brands to do the same.”

For her part, Mulvaney is excited about the opportunity to work with Bud Light. She hopes that her work with the company will help raise awareness about the transgender community and its struggles.

“I am so excited to be working with Bud Light. This is a great opportunity for me to share my story and help raise awareness about the trans community,” said Mulvaney.

Despite the backlash, Bud Light has stood by their decision to make Mulvaney their newest brand ambassador. They argue that it is important to recognize diversity and to make sure that everyone feels included and represented.

Only time will tell if Bud Light’s decision was the right one. For now, Mulvaney is looking forward to the opportunity to share her story and hopefully make a difference.