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As the National Women's Hockey League (NWHL) prepares to enter a new era, the league can look to other professional sports leagues — and its own past — for lessons on how to succeed.
The NWHL is set to become the first professional women's hockey league in North America to pay its players after reaching an agreement with the Professional Women's Hockey Players Association (PWHPA). The agreement will see the NWHL pay its players between $2,000 and $10,000 per season, depending on the player's experience and skill level.
The NWHL can learn from other professional sports leagues that have faced similar challenges. The WNBA, for example, faced a similar challenge when it entered its 20th season in 2016. The league faced declining attendance and revenue and had to find ways to remain competitive and profitable. The WNBA was able to turn things around by focusing on marketing and creating a new identity for the league.
The NWHL can also look to its own past for lessons on how to succeed. The league was founded in 2015 and quickly gained a following, but has since struggled to keep up with the growth of the game. The league has faced serious financial issues and has had to make difficult decisions in order to remain competitive.
The NWHL can learn from its past in order to ensure its future success. The league must focus on creating a competitive and entertaining product on the ice, while also finding ways to market and promote the game. The league must also create a financial model that is sustainable and can help the league to grow and remain competitive.
The NWHL is entering a new era and has an opportunity to learn from other professional sports leagues — and its own past — in order to ensure its success. With the right strategies and commitment, the NWHL can become a leader in the sport of women's hockey.