How to find supermarket discounts – and avoid marketing tricks

Are you in search of supermarket discounts, but wary of marketing tricks? The savvy shopper needs to be one step ahead of the supermarkets.

With numerous offers, loyalty cards and sales, it can be difficult to navigate your way through the aisles and determine which deals are the real deal.

But there are ways to make sure you are getting the best bargains without getting caught up in misleading marketing tactics.

Firstly, take the time to compare prices between supermarkets. This is the most effective way to make sure you are getting the best deal. Many supermarkets have online price comparison tools, but it is also beneficial to visit the store and compare prices for yourself.

It is also important to be aware of marketing tactics. Be mindful of ‘buy one get one free' deals, as these are often a way to get customers to buy more than they need. Also, be aware of ‘multi-buy' offers, which may be cheaper when buying two or more items, but can often be more expensive than buying one item at full price.

Another way to make sure you are getting the best deal is to shop around and look for discounts, vouchers and special offers. Look out for loyalty points, which are offered by many supermarkets, as these can add up over time and result in money off your shopping.

Finally, keep an eye out for seasonal offers and take advantage of reduced prices on fresh produce. Supermarkets often have special offers on seasonal items and this can be a great way to save money on your grocery shopping.

By following the tips above, you can make sure you are getting the best discounts and avoiding marketing tricks. So, the next time you go to the supermarket, be sure to put these tips into practice and get the most for your money.