Adidas has asserted that a design featuring the slogan “Black Lives Matter” violates its trademark of its three-stripe logo.
The sportswear giant has taken legal action against a small UK-based company that was selling clothing featuring the slogan “Black Lives Matter” alongside Adidas' three-stripe logo.
Adidas has said that the use of its logo on the clothing breaches its trademark and “tarnishes its brand”.
The company that produces the clothing, Solidarity Store, said it was “shocked” by Adidas' legal action, which it said was in “direct opposition to its own public statements of support for the Black Lives Matter movement”.
The company said it had received more than 1,400 orders since it began selling the clothing in June.
Adidas said it had “no choice” but to take legal action, and that the company had “failed to take any steps to acknowledge or respect Adidas' trademark rights”.
In a statement, Adidas said it was “committed to the pursuit of racial equality and justice”, and that it was “proud to stand in solidarity with the Black community”.
The company said it had “initiated legal proceedings to protect its brand from unauthorised use”.
Adidas has been one of the most vocal corporate supporters of the Black Lives Matter movement, and has taken several steps to show its support, including the launch of a Black Lives Matter-themed sneaker.
However, the company's legal action against Solidarity Store has been met with criticism, with some accusing it of hypocrisy.
Adidas has said it is “committed to the pursuit of racial equality and justice” and is “proud to stand in solidarity with the Black community”. However, the company has also said that its trademark must be protected, and that it has “no choice” but to take legal action against those who violate it.